Analytical moves

In an earlier post I discussed some of the thinking behind the analytical process I was leaning towards; much of that made it into an earlier draft of the thesis. Feedback from my supervisors pointed out that detail on how I actually proceeded through the analysis was rather thin. Any reader (examiner!) would therefore not be clear about the steps I took … and therefore my thesis fails one of the characteristics I set for its integrity – that of transparency.  I’ll now attempt to set out the analytical moves I made in a little more detail.

Analysis was a multi-stage process, although not one which proceeded linearly from start to finish. Instead it involved a series of back and forth iterations moving between and across the different data sources. As data offer themselves either as words participants deliver during interviews, tweets that appear through observation, or blog posts at the end of hyperlinks, analytical seeds begin to germinate during this period of familiarisation.Read More »



Had the great good fortune to attend the Creative Research Methods Symposium at the University of Derby today.

With the majority of participants (it seemed) coming from creative, art-influenced disciplines, I wasn’t sure whether this was the right arena to talk about my research. I needn’t have worried. Apart from the main speakers, many of us were doctoral students, so had that instant shared sense of experience. And of course we were talking about our methods, which arguably has a more universal appeal.Read More »

In just one tweet?

At the interview for entry onto the PhD programme, one of the panel asked me if I could sum up my research proposal in a tweet. Although it shouldn’t have, that question stumped me at the time, but as a result, it did stick with me. A reasonable question to ask in my viva might be ‘Can you sum up your PhD in a tweet?’ Currently I’m struggling to get it under 90 000 words, so I still have some way to go! Following the first draft of my thesis, one of the feedback points was that I needed to be able to synthesise my findings into a handful of bullet points, even if I didn’t subsequently present them as such. It’s about having a distillation that’s brief enough to fit into the abstract and encapsulate what my study found, whilst leaving room for the other bits that also need to be in the abstract like the methodology, methods, theoretical approach etc. I thought I might try to go a step further and get it down to tweet length; after all, since I started the PhD, Twitter’s generously provided double the characters to play with.Read More »


“Soho London, street after rain” flickr photo by Julie70 Joyoflife shared under a Creative Commons (BY-NC-ND) license

In earlier posts, including this one, I’ve attempted articulate what flânerie involves. Like the urban wanderer, explorer, observer and chronicler of city life, I’ve approached my research as flâneur. Initially, that was in attempting to find an alternative way of describing my ‘ethnographic’ approach to Twitter. Initially, only somewhat playfully, I called this a ‘flanography.’ More recently, I included it within my thesis; it had become a ‘thing!’ What struck me at the time, and what was recently reinforced during a supervisory meeting, was that I need to articulate clearly what distinguishes flanography from ethnography. In this post I want to thrash around a few thoughts how that might be done.Read More »

Getting it out there

I’m in the midst of a modest attempt and first few tentative steps at getting my work out there. Over the past couple of months, the details of several symposia aimed particularly at early career researchers have dropped into my Inbox. I submitted abstracts for three and was fortunate enough to have them accepted. In each case, the theme spoke to a specific aspect of my work, thereby providing an opportunity to focus on several, small aspects of my thesis.

At the beginning of June I attended “Adaptive Ethnographies for a 21st Century Sociology” arranged by the British Sociological Association at Royal Holloway, University of London. I spoke about how I’d employed visualisation for data recording and analysis as a strand within my ethnographic approach, rather than how the vis is commonly purely a presentation device. I tried to argue that analysis was an element which receives less attention than the conducting and writing of ethnographies, and that producing visualisations can be one way of supporting the analytical and interpretive processes..

“Royal Holloway facade” flickr photo by IaninSheffield shared under a Creative Commons (BY-NC-SA) license

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Mundane practicalities of thesis writing

Having now submitted my first full draft, it became apparent how MS Word was stepping up to the mark as a tool to make life easier.  When producing a document approaching 100k words spread over 250 pages (at the moment!), swift and efficient navigation become so important. I’ve always used the navigation pane to jump between sections, even in more modest documents, but there were other aspects which also required attention.  A ‘Table of Contents’ and a ‘Table of Figures’ will also be needed to provide navigation in the printed version, then there’s page numbers, layout, styles, and bevy of other considerations. As a Microsoft Office Specialist Master, albeit one from an earlier era, I’m at least aware of where these features can be found and how they can be applied. PhD colleagues who have preceded me through the system and asked if I knew ‘how to …’ were less fortunate. Having manually numbered chapters and subsections, or tables of contents, friends were surprised to find some of the things Word could do, and somewhat shocked how much effort they could have saved.Read More »

Further Flânerie on Twitter

In a previous post, I outlined how creating an image, initially for a competition, also illustrated how that visualisation process often became an analytical (flânalytical?) technique. Having been inspired by the @metropologeny city maps, as I began planning the vis, it always struck me that tweets seemed to naturally fit the mainly rectangular shapes of the buildings on the map. In being drawn towards the tweets however, I wondered about the other data sources which were part of my study, but temporarily parked that aspect until I’d resolved the technical aspects of producing the image. Now, with that task completed and the image submitted for the competition, I now turned back to the other data. How might blog posts or interviews also contribute to the vis?

Before delving into how I moved forward, perhaps it might help to rewind somewhat and look at how the map was built in the first place. This animation shows the different stages

“Animated composite” flickr photo by IaninSheffield shared under a Creative Commons (BY-NC-SA) license

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Quite a week

“Stourton Junction” flickr photo by IaninSheffield shared under a Creative Commons (BY-NC-SA) license

I knew that a week away with friends at Easter would help to recharge the batteries, but was conscious that I had impending deadlines. I’d also narrowly missed my target deadline of Easter to get the first full draft of my thesis in to my supervisors, but that was my target. Last week then was all hands on deck to get a poster for the follow-up SHU SIPS doctoral poster event handed in for printing. That was followed by a concentrated effort to complete the last few thesis sections, whilst simultaneously gathering the elements I needed to assemble the image I would be handing in for the Doctoral Research Image Competition … which brings me to this week.Read More »

Visualising Flânerie on Twitter

“Doctoral Research Image” flickr photo by IaninSheffield shared under a Creative Commons (BY-NC-SA) license

Here at SHU there’s a couple of PhD researcher competitions on at the moment as part of the forthcoming Doctoral Showcase series. There’s the ‘Three Minute Thesis’ heats and local final, but the one that attracted my interest was the ‘SHU Doctoral Research Image Competition 2018.’ I’ve been producing visualisations throughout my study and I had in mind one I wanted to produce, but hadn’t because I knew it would suck up time. The competition provided the final impetus and although I suspect from the information and instructions, the organisers are expecting photographic images, I thought I’d have a shot at pushing the boundaries.

We welcome attention-grabbing images to intrigue, inform or excite a lay/non-specialist research audience about your research. Images may be arresting, beautiful, moving or even amusing but they must relate to your doctoral research project.

Entrants are also allowed 150 words of accompanying text; here are mine:

The flâneur of 19th Century Paris was an observer and chronicler of city life. In exploring the bold claims some teachers make that ‘Twitter is the best PD ever!’, I called on the spirit of the flâneur to guide my ethnographic approach.

One of several methods I employed in the study was participant observation; this image is formed from tweets collected during that process. Each of the districts or ‘quartiers’ contains tweets on one of the emerging themes, each typified by a magnified example.

Since flânerie inspired my approach to observation, analysis of the data, and presentation of the findings, I sought an image which spoke to that activity. Although somewhat playful, creating this image, and other visualisations during the study, was more than simple representation. On each occasion I found the attention to compositional detail which was demanded also yielded additional analytical insights.

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‘Our’ positionality?

“Staggered” flickr photo by Jingles the Pirate shared under a Creative Commons (BY-ND) license

Statements of researcher positionality are often more closely associated with qualitative studies, which, by their nature, may not have complete objectivity as a primary goal. Recognising that the researcher is bound up within the study, rather than separate and viewing it dispassionately from the sidelines, it is important to acknowledge what baggage they bring to the study. This requires acknowledging amongst other factors, one’s gender, race, beliefs, socioeconomic status, age, cultural background, political views, and how they might influence the research as it unfolds. Though important, this is not merely a matter of what effects these factors have on participants, but since the researcher as the primary instrument of data collection, what effects they also have on how findings are presented and interpreted. It’s important to remember too, that reaching the position of interacting with participants only comes after the research has been designed and planned; one’s beliefs and background will also have an influence here too.

This post then is my first attempt to pull together the foundations of the positionality statement which will eventually find its way into my thesis. A first draft, which will be improved by your feedback 😉

Bringing a sociomaterial sensibility built on actor-network theory to this study positions me in a particular way. This eschews the notion of a pre-existent reality ‘out-there’ waiting for the knowing subject to discover and explain it. Nor is reality constructed by the distant researcher through a set of discursive practices. Instead, reality is performative, brought into being as a result of the relationships which form and reform when actors, both human and nonhuman, intra-act. As a researcher of and with teachers using Twitter then, I am entangled with a heterogenous mix of educators, software platforms, digital devices, terms of service, time zones, screens, hashtags and notifications. What emerges from the study depends on the knowledge practices which are brought to bear, but these do not solely involve a researcher, research participants and standard qualitative methods, but also an eclectic mix of other nonhuman actors. Together their relational performances constitute ‘methods assemblage’ (Law, 2004), where different realities become enacted depending on the actors which participate. One implication might be that this should not be statement of my positionality, but of ours.

In acknowledging that, for example, the interview might produce different knowledge than participant observation, by using NVivo rather than coloured sticky notes, scissors and highlighter pens, might also do the same. Collecting a bunch of tweets using DataMiner, TAGS, NCapture or Storify will produce different sets of data, will offer different manipulation tools and analysis support, and will consequently perform different knowledge. All software is ‘opinionated’ in that ‘… it encourages (and discourages) certain ways of thinking, of solving problems, of structuring ideas. Software embodies a vision of the world’ (Raymond, 2007, p. 11) and as a consequence. It too has a positionality. Unfortunately, the commercial nature of much of the software that is involved in the research endeavour means that those ‘opinions’ may be buried within the hidden algorithms and code. I think it might helpful to produce an appendix which provides an account of the different applications which participated in this study, and discuss their role in more detail as they make appearances within the thesis. I’ll be guided by Adams and Thompson (2016: 89) who remind me that:

Situating the researcher as the sole arbiter in how a research project ultimately unfolds, while superficially correct, overlooks entirely the many subtle, but sometimes profound knowledge and practice implications at stake in digital technology integration.


Although the positionality of Twitter or Google or Skype might be challenging for me to render, my own positionality ought to present fewer problems, so it is to that that I now turn. I am a white, middle-class, male from the north of England in the UK and am nearing retirement age. I am fluent in English as my first language and have only an A2/B1 CEF level of competence in French, Dutch and German. The first half of my career (twenty years) was spent teaching Physics in the English state secondary system, and the second half in various roles supporting schools and teachers in implementing digital technologies. During this second phase, as my interest in and enthusiasm for digital technologies grew, I became increasingly interested in furthering my understanding, so completed certifications Masters level (Technology Enhanced Learning, Innovation and Change) and in vendor qualifications (e.g. Microsoft Office Specialist Master). Towards the end of this period I also achieved Certified Member of the Association for Learning Technologies status.

Within the research environment, this positions me as an experienced (but former) teacher, with specialism in Physics, who is now a researcher. Anyone checking my bio before interacting will find themselves reacting differently depending on their own positionality. They might see me as more experienced or from a lower hierarchical position, as from the same phase of education or not, as having teacher status or not, as having similar subject interests or not, or as having a similar cultural background or not. My positionality is therefore both relational and contingent on the circumstances. It is dynamic and the effects it produces shift from one encounter to the next.

Whilst all of the aforementioned factors which contribute to my positionality will influence the nature of this study, arguably, the one which requires closest scrutiny is my interest in, and predisposition towards digital technologies. By way of illustration, let me provide one example. In 2011 I was keen to take part in a 365 Project, however, as I often do, I was also keen to riff on that idea rather than use it as is. Instead I elected to produce a short podcast each day for a year, with each episode introducing a different Web2.0 tool.

I set up a blog through which they were delivered, tweeted a link each day and successfully completed the project on the 31st December 2012. With each five to ten minute episode taking at least half an hour to produce, in total the project took over two hundred hours during the year. This was unpaid and just for my interest, pleasure and the challenge, but also to make a contribution to the edtech circles within which I was involved. That’s what seemed to be the norm, as I saw it; people produced things they thought might be of use or of interest to others.

The above example and other (somewhat less time-consuming) activity also positions me as a ‘prosumer’ (Toffler, 1980: 265). As someone who is not simply a consumer of what the community produces, but who contributes to that economy. This once again presents me as one thing to those who might be familiar with my activity, and may even have benefitted from it, but perhaps as something else to those who aren’t aware of that activity. The follower-followee relationship might have a part to play here, with those who follow me on Twitter being more likely to be aware of my activity than those who don’t. Whether that translates into a greater or lesser likelihood that they might participate in the research is of course debatable. For Kristian, one of my interview participants, this had a positive effect:

…you’ve been on Twitter a lot and you’ve always been pretty [pause] a positive contributor, and that’s how this conversation came about.

In other situations, the reverse might have been true, but whatever the case, the data which form part of the study have been generated in a particular way as a result of my history.

With an ostensibly positive bias towards digital technologies, it would be natural to assume that I would be predisposed towards portraying the contribution of Twitter in a positive light. I have attempted however, to build research questions which are sufficiently neutral so as not to require either a positive or negative outcome. Given the posts I wrote back in the day, I shall nevertheless need to guard against the possibility of presenting an uncritical rendering of the data and what they suggest. Through the thesis, and previously through the reflexive blog posts here on my research blog, I have endeavoured to be as open as possible in providing a commentary on the decisions I made and the directions they took the research. Such reflexivity is not to forestall or counter accusations of bias, but to make plain the ways in which my research may have been affected.

Adams, C., & Thompson, T. (2016). Researching a posthuman world : Interviews with digital objects. Basingstoke: Palgrave Macmillan.
Raymond, S. (2006). Ajax on rails. Sebastopol, Calif.: O’Reilly.
Toffler, A. (1980). The Third wave. Pan in association with Collins.