SM&Society Day 3: Networks

flickr photo by Crypticommonicon https://flickr.com/photos/crypticon/16865214707 shared under a Creative Commons (BY) license

Early in my study, I toyed with the idea of conducting social network analysis as the means to explore how people might be interconnected online and what implications different forms of connection might cause.. I attended this session to push the boundaries of my knowledge somewhat and see how researchers are using network analysis techniques; was there something I’ve missed as I’ve moved away from my original plan?

The range of topics were suitably eclectic and spanned: audience brokerage by the media in Spain; sustaining a car enthusiast online community in Thailand; what we can begin to learn from the whole Twittersphere of Australia; and the structures of online communities in Russia. Silvia Majo-Vazquez, Shih-Yun Chen, Axel Brun and Yuri Rykov took us around the world in just over an hour.

Interesting though the tools, techniques and topics were, it helped me to recognise two things about my own research. Firstly, that this isn’t a method that can easily be bolted on to my study without a major commitment to understanding the theory behind the way the tools work and the meanings of the emergent patterns in the data. I suspect I could achieve a surface understanding and capability, but I’m not entirely sure I could get to the stage where I could defend myself in a viva. Moreover, I’m not at all convinced that a network understanding would be appropriate for my study, given the turn in my thinking.

SNA sure produces entrancing pictures, but would they reveal anything about the realities of my participants?

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